creativity in decline

http://www.newsweek.com/2010/07/10/the-creativity-crisis.html

people are not going to theatre- Magnetic North Festival is in financial woes and Luminato was struggling with tickets sales... can we just say
oh well! people are not interested?
what must I do... we do... to examine why people don't go
sure it relates to TV/DVD/COomputers... audiences seem to be getting increasingly literal- even the rise of documentaries is fantastic but makes abstraction and metaphor less and less something people are familiar with.

BUT what can I do? yes we need more arts education and this is a tragedy- we all KNOW math is hard- we have had to do it enough... but do we really know how hard art is when all we get is less than basic instruction and only chances to 'express ourselves' creatively but with no formal principles, skills or techniques taught...

BUT STILL
what are WE doing wrong? Is it really just marketing issues- sure there is no way that the average artist can compete with most commercial marketing giants... although the internet may be changing that

SO do I have to get all my stuff on line and attached to cute pictures of animals to market my shows? MAYBE!

WHAT ARE PEOPLE NOT GOING AND WHAT CAN I DO?